Hubway Unicorn Madness

Hubway Unicorn Madness has come to a close, and a winning bike has been crowned. Find out here!


This month, Hubway is celebrating the tournament in its own way by celebrating its 8 uniquely wrapped bikes, also known as "Unicorns." Join the fun, win prizes by riding, and help your favorite unicorn win!

Check out the competing bikes


How It Works

Round 1 - Voting is closed

The 4 unicorn bikes with more votes in each matchup from March 16th to noon on March 22nd will move on to Round 2. Please vote only once per round. Your vote will enter you for a chance to win one of our prizes. Every trip you take on one of the unicorns during Round 1 will also count as entry to win a prize.

Round 1 Matchups

  • The Mayor's Bike vs. Dorchester
  • Roxbury vs. East Boston
  • The Red Sox Green Monster bike vs. Emerald Explorer
  • Greenovate vs. GoBoston2030

Take a ride on a unicorn! Keep tabs on where the bikes will be. We'll post frequent updates.

Round 2 - Voting is closed

Take a ride on your favorite unicorn, and vote in Round 2! Each ride between March 16th and March 29th will count towards that unicorn's total score. A second round of online voting will be open from March 23rd to noon on March 29th — please vote only once per round — and new votes will count towards the bikes' scores. The 2 unicorns with the highest score will move on to the Round 3 final matchup. Everyone who rides one of the unicorns during Round 2 will be entered for a chance to win one of our prizes. Join us on Thursday, March 23rd, in Harvard Square, where we'll reveal the remaining unicorns at 8:45 AM.

Semi-Finals Event: March 23rd, 8:45 AM at Harvard Square’s Brattle and Eliot St Station

Hubway members & bike commuters! Get a free small coffee between 8-9:30 AM on March 23rd at Crema Cafe.

Round 2 Matchups

  • Dorchester vs. Roxbury
  • Emerald Explorer vs. GoBoston2030

Round 3 - Voting is closed

Go the distance! Keep voting and riding. We'll add the total miles traveled on each of the remaining unicorns to the votes they receive between March 30th and April 3rd to crown the winner! Please vote only once per round. Everyone who rides one of the unicorns during Round 3 will be entered for a chance to win one of our prizes. Join us on Thursday, March 30th, on Boston City Hall Plaza, where we'll reveal the two final unicorns at 8:45 AM.

Finals event: March 30th, 8:45 AM at City Hall Plaza at 28 State Street Station

Hubway members & bike commuters! Pick up a free small coffee between 8-9:30 AM on March 30th at the George Howell Coffee location in Boston Public Market. Plus free Hubway shirts for members while supplies last. More info available here.

Final Round Matchup

There was... (wait for it)... A TIE! Yes, that's right, in round 2 there was a tie (online votes + trip totals = exactly the same) in one of the matchups, so we're breaking all conventions and three bikes will be moving on to the finals.

Pick one favorite of all three unicorns, and VOTE TODAY! Voting will run through Monday, April 3rd, 2017, at 11:59pm. Final vote tallies will be combined with the distance traveled on each unicorn since March 16th. The total will determine the winner, and a #HubwayUnicornMadness bike will be crowned!

  • Dorchester vs. Emerald Explorer vs. GoBoston2030

Take a ride on a unicorn! Keep tabs on where the bikes will be. We'll post frequent updates.



Prizes

Winners will be selected the week of April 4th

8 unicorn riders from the first round receive a hat & shirt from the Boston Red Sox.
4 unicorn riders from 2nd round receive a $10 gift certificate to The Ice Creamsmith in Dorchester.
2 unicorn riders from 3rd round receive a $25 gift certificate and a branded pint glass from Dorchester Brewing Company in Dorchester.
1 rider of the winning bike (all rounds) receives a $50 gift certificate and 2 branded pint glasses from Dorchester Brewing Company in Dorchester, plus a complimentary Hubway annual membership.
All 15 winning riders receive a complimentary Hub On Wheels registration and a Hubway t-shirt.

Follow Us

Riders who post images to Twitter and Instagram with hashtag #HubwayUnicornMadness get an additional ride entry into the drawing for each round. Follow the bikes on their journey to winning Hubway's Unicorn Madness!