Privacy Policy


I. PURPOSE

Alta Bicycle Share, Inc. ("Alta", "Our", or "We") values your privacy. The purpose of this Privacy Policy is to disclose (i) the information that We may collect, (ii) the way We may use the information, and (iii) how We may disclose the information to others. This Privacy Policy is part of Our Website Terms of Use Agreement ("Agreement") and is incorporated into the Agreement. By visiting www.thehubway.com ("Website") you accept and consent to this Privacy Policy. All capitalized terms used herein but not otherwise defined are defined in the Agreement.

II. INFORMATION COLLECTION, USE, AND DISCLOSURE

Information Collected by Alta: The information that We learn from you helps us to personalize and improve your experience on the Website. Most of the information that we collect is the information that you give to us. We receive and may store any information that you enter on the Website or give to us in any other way from time to time, including, but not limited to, your name, street address, email address, phone number, and other contact information. You might also provide Alta with certain financial information, via the Website or otherwise. In addition, we may collect billing, shipping, and other information that you provide to purchase a subscription, and We may collect other supplemental information from third parties. For example, if you incur a debt to Alta, We may conduct a credit check by obtaining additional information about you from a credit bureau, as permitted by law; or, if the information you provide cannot be verified, We may ask you to send us additional information, such as your driver license, credit card statement, or utility bill to confirm your address, or we may ask you to answer additional questions online. You can always choose not to provide any information, but then you might not be able to take advantage of many of the Website's features. Like most standard website servers, We use log files to collect Internet Protocol ("IP") addresses, browser type, Internet Service Provider ("ISP"), referring/exit pages, platform type, and date/time stamp. We may use the information to analyze site usage, administer the site, understand usage and navigation trends in the aggregate, and determine the relevance of content. IP addresses are also linked to personally identifiable information, to better the user's experience when using the Website. Although, We have no obligation to do so, We may also retain any email, letter, or other correspondence between you and Alta, to ensure quality control.

Information Used by Alta: Information supplied by you to Alta, which is personally identifiable information, may be used by Alta to serve you and to operate and maintain Our services. For example, We may use the information to respond to your requests, to customize future use of the Website for you, to improve our Website, and to communicate with you. We do not use personally identifiable information without your consent for any commercial or marketing purpose; however, We may use your email address or information without your consent, for non-commercial, non-marketing, or administrative purposes. We may use a credit card processing company to bill users for purchases made on the Website. Those companies may or may not retain, share, store, or use personally identifiable information for secondary purposes. We reserve the right to partner with any third party to provide specific services. When the user signs up for those services, we may share names or other contact information that may be necessary for the third party to provide those services.

Information Disclosed by Alta: While We may receive information about you from other sources and add it to your account information, We will not sell or provide any personally identifiable information to third parties in any manner that is different from what is disclosed in this Privacy Policy. Information about our customers is an important part of our business, but We are not in the business of selling any personally identifiable information to others. We reserve the right, however, to disclose personally identifiable information that We believe is necessary or appropriate to enforce Our rights under this Agreement; and, information may be disclosed or used (i) to investigate or defend against any allegation or claim against Alta or involving Our services, (ii) to assist government enforcement agencies, or (iii) to protect the property rights and safety of anyone. Alta may release information if required to do so by law or if in good faith it is necessary to comply with any law. We also may exchange information with other companies and organizations for fraud protection and credit risk reduction.

III. PLEDGE TO SECURITY

We take reasonable security precautions to protect our users' information. When our registration form asks users to enter sensitive information (such as a credit card number), that information is encrypted. If you have any question about the security at the Website, you can send an email to customerservice@thehubway.com. Although We intend to use reasonable security safeguards to protect the security of personal information, WE HAVE LIMITED CONTROL AND WE CANNOT PROVIDE OR GUARANTEE COMPLETE SECURITY OF ANY INFORMATION; THEREFORE, YOUR POSTING OR TRANSMITTING PERSONAL INFORMATION IS DONE AT YOUR SOLE RISK. If there is a serious breach in the security of Alta’s services, then We will attempt to contact you, to allow you to take further steps that may be necessary to protect your information.

IV. LINKS TO OTHER SITES

The Website may contain links to other websites. Please be aware that Alta is not responsible for the privacy practices of any other site. We encourage our users to be aware of when they leave our Website and to read the privacy policy of every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by the Website.

V. INTERNATIONAL USE

Alta's services are hosted in the United States and are intended solely for the use of users in the United States; however, if you use and access the Website or services from outside the United States, then be aware that United States laws apply to Alta, the Website, and its services, as opposed to any foreign or regional law that might relate to intellectual property rights, privacy rights, collection of data, or other rights.

VI. POLICY REGARDING CHILDREN

Alta does not knowingly collect or maintain any information from any person under 18 years of age, and no part of Our services or Website is communicated directly to any person under 18 years of age, except through the person's parents or legal guardians. If Alta learns that personally identifiable information of any person under 18 years of age has been collected without parental or guardian consent, then Alta may take appropriate steps to delete the information. If you are under 18, you may use the Website only with the involvement of a parent or guardian. Parents and guardians should always supervise their children's use of the Internet. For more information about commercially available products to assist you in filtering material that you may consider harmful to minors, please see: http://www2.worldvillage.com/wv/school/html/control.htm.

VII. MERGER, SALE, BANKRUPTCY, OR OTHER EVENT

As We continue to develop our business, We might sell or buy assets, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets. If Alta is acquired by, or merged with, any other entity, We reserve the right to assign or transfer any information that We have collected; and, for any bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or for any application of laws or equitable principles affecting creditors' rights, your information might be transferred or disclosed to third parties.

VIII. UPDATES AND CHANGES TO PRIVACY POLICY

At any time and from time to time, and without Your consent, We may unilaterally amend, modify, or change this Privacy Policy, in Our sole discretion and without any notice or cause. By continuing to use the Website or any of Our services after any amendment, modification, or change, you have agreed to be bound by all such amendments, modifications, and changes. Therefore, please carefully review this Privacy Policy on a regular basis to maintain awareness of all amendments, modifications, and changes. If you choose to visit the Website, your visit and any dispute over privacy is subject to this Privacy Policy and the Agreement.

IX. LIMITATION OF LIABILITY

YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TERMS OF THIS PRIVACY POLICY AND THE AGREEMENT, INCLUDING, BUT NOT LIMITED TO, LIMITATIONS ON DAMAGES AND MANDATORY MEDIATION OF DISPUTES. YOU AGREE THAT OUR LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY IS LIMITED TO THE SUM OF $100, BUT ONLY TO THE EXTENT THAT SUCH CLAIM IS NOT OTHERWISE BARRED BY THE AGREEMENT. SOME JURISDICTIONS DO NOT ALLOW FOR LIMITED LIABILITY OR EXCLUSION OF IMPLIED WARRANTIES. IF THESE LAWS APPLY TO YOU, THEN SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MIGHT NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

X. CONTACT US

For more information or if you have questions or concerns regarding Our Privacy Policy, please contact us at the address, telephone number, or email address below:

711 SE Grand Ave.
Portland, OR 97214
877-430-BIKE (2453)
customerservice@thehubway.com