Mayor Menino Kicks Off Second Season of New Balance Hubway
Mayor Menino today kicked off the second season of the New Balance Hubway program, celebrating the full launch of Hubway’s 61 stations this week and previewing plans for the program’s expansion. The Hubway system will offer new locations in 2012, adding new locations at the Boston Convention and Exhibition Center, the Seaport Hotel, and Cambridge Street in downtown Boston. The program also plans to expand to neighboring communities this year.
“The first season of New Balance Hubway was a great success, and we expect season two to be even better,” Mayor Menino said. “As warm weather returns and more residents are spending time outside, it’s great to see so many people eager to explore our great city through Hubway. It’s a pleasure to be able to say that we are well on our way to being a world class cycling city.”
Mayor Menino also asked residents and Hubway users to exercise biking safety precautions as they return to the roads, reminding cyclists to always wear a helmet and observe traffic laws.
During its inaugural season (July 28 through November 30, 2011) the New Balance Hubway logged more than 140,000 rides and, in that time, signed up more than 3,700 annual members and nearly 30,000 casual users. Since Hubway bikes began returning to Boston streets on March 15th this year, the program has already added more than 15,000 total trips in just two weeks and now has over 5,000 members signed up. Boston Bikes is also continuing its fundraising efforts to further expand the system in the future with an eye towards adding locations in Roxbury, downtown, and the Back Bay as well as Charleston, Jamaica Plain, and Dorchester. Cambridge, Brookline and Somerville are finalizing their contracts and will be launching later this season more than 30 stations this year.
“There is a new barometer for Spring in Boston,” said Hubway general manager, Scott Mullen. “People mark the onset of Spring by Marathon Monday and Opening Day at Fenway Park. Now they can add the relaunch of the New Balance Hubway to that list.”
“We’re thrilled that the system will be expanding to neighboring communities,” said Jessica Robertson of the Metropolitan Area Planning Council, which has been coordinating the regional expansion. “Hubway’s first season was a smash success, and we expect the system’s popularity to keep growing in tandem with the number of neighborhoods served.”
Users can monitor Hubway’s deployment progress by visiting the Station Map on our website to view what stations are live and operational, displayed by green icons. Additionally, follow Hubway on Facebook and Twitter for relaunch announcements and events. Hubway also offers the free Spotcycle application for smartphones, which will helps members navigate the system in real time.
Mayor Menino and the City of Boston have also taken significant steps towards improving Boston’s biking infrastructure and safety outreach. Last year, Boston installed bike lanes on Massachusetts and Commonwealth Avenues; the two roads were identified as having the highest and second to highest accident rate in the city for cyclists. There are now more than 50 total miles of bike lanes on the streets of Boston. In addition to installing the biking infrastructure, the City distributed over 5,000 free and low-cost helmets last year and has sent out almost one million fliers with information educating drivers on how to drive safely in the presence of cyclists.
More info can be found at www.thehubway.com and http://www.cityofboston.gov/bikes/
New Balance Hubway would not be possible without the support of our sponsors, donors, agency partners and supporters: City of Boston, Mayor Thomas M. Menino, New Balance Sporting Goods Shoe, Inc., Barr Foundation, Beth Israel Deaconess Medical Center, Boston Convention and Exhibition Center, Brigham and Women’s Hospital, Children’s Hospital Boston, Colleges of the Fenway, Equity Office/ Putnam Investments, Fan Pier , Harvard University, Massachusetts Bay Commuter Railroad Company, Northeastern University, P&G Gillette, Prudential Center, Red Sox Foundation, Td Garden, Landmark Center, Seaport Hotel, Seaport Square, Van Wagner, Boston Metropolitan Planning Organization, Boston Public Health Commission, City of Cambridge, City of Somerville, Federal Transit Administration, Massachusetts Department of Transportation, Metropolitan Area Planning Council, Massachusetts Bay Transportation Authority, Town of Brookline, Department of Conservation and Recreation.